Carina BauerHigh level buyers at next year´s IMEX will be encouraged to think outside the box at the first Professional Convention Management Association (PCMA) Business School Session to be held in Europe.

Taking place on the eve of the Frankfurt trade show, on 18 April 2016, an interactive session will be delivered by business strategist Kaihan Krippendorff, titled ‘The Outthinker Playbook – Devising Disruptive Strategies’

“In our industry it is important that we seek provoking outside perspectives, so we don’t fall into the trap of developing our strategies with the same myopic lens,” says Deborah Sexton, PCMA President and CEO. “The goal of each PCMA Business School session is to challenge our participants to consider different perspectives that will ultimately enhance their business acumen.”

Carina Bauer, CEO of the IMEX Group, added: “Following the success of PCMA Business School at IMEX America, bringing it to Europe enables us to bring a high level of powerful industry education to a wide audience. The programme is part of our comprehensive education programme and focuses on innovation and strategic thinking, enabling professionals – both buyers and suppliers - to develop core business skills which are crucial across many sectors.”

The PCMA Business School is free of charge to all participants. Registration opens at in early 2016.

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